TLDR is a specialist advisor to businesses buying or selling animation, VFX, and XR.

Inspired by the internet shorthand ‘Too Long; Didn’t Read’, our name reflects our insistence on clarity and impact.

What We Do

For Creative Studios

Win more work, protect margins, and build stronger client relationships

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For Brands

Turn marketing vision into compelling results and eliminate production uncertainty

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Who We Are

Daniela Hornskov Sun and Ryan Goodwin-Smith have been working together since 2018.

Thrilling and seismic change occurs when we join forces on special projects. When working with TLDR you'll benefit from our complementary perspectives.

Our expertise has been sought by industry leaders and start ups alike including Passion, Feed Me Light, Nexus, PICNIC, ETC, No Ghost, and MSG Sphere.

Meet Us

Our Accomplishments:



Read more in the FAQs

How We Work

Our work is typically carried out in 3 phases

Our methodology is modeled on the elegance of the sonata form. It is a structure with great stability; always coming back to an original theme having explored the far reaches of what’s possible. 

We embrace this structure for its insistence on returning home.


Diagnostic

See where value gets lost and uncover opportunities for growth

1

Everything starts here. Together, we identify and prioritise the critical pressures facing your business. 

The Introduction


Focused Engagement

Practical strategies tailored to your specific requirements

2

The Exposition

Where we define the core problem and get specific with potential solutions.

Where we explore different practical strategies that can be applied to your business. 

The Development

The Recapitulation

Summary of outcomes and our recommendations for success.


Implementation

3

Support as new methods become habits

Change only works if it sticks, so we stay close while new practices become day-to-day reality.

The Coda


Our work creates lasting change for creative studios. From one-time diagnostics to embedded partnerships, bring us in as your external brain to boost your internal momentum.

For agencies and brands we bring production expertise to your side of the table. We can advise your team, consult on projects, or executive produce campaigns.

Learn about pricing and more in our FAQs.

  • 'They brought clarity, creativity and a deep understanding of how to make animation work harder for a brand.'

    — Lauren Zeitoun, Creative Producer @ Kano

  • 'They helped reposition our studio from reactive to proactive, from "busy" to strategic.'

    — Kiri Haggart, Co-Founder & MD @ Feed Me Light

  • 'It was a fantastic, personable experience.'

    — Kye Dorricott, Founder & COO @ No Ghost