Profitable Lead Conversion for
Creative Studios

We help founders, executives and new-business teams win more work & make more money.

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Who We Are

TLDR is a consultancy founded by Daniela Hornskov Sun and Ryan Goodwin-Smith.

Years of studio leadership means we understand exactly how profitable work is won. We're experienced in closing complex, high-value projects under pressure, and our practical strategies can be implemented quickly without disrupting creative delivery.

Services

Health Check

A new-business diagnostic

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Win More Work

A repeatable process for landing better work

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Make More Money

A proven method to protect your margins

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Our Impact:

Read more in the FAQs

  • “We have more confidence and more control because of Daniela and Ryan. Their frameworks are still baked-in to how we work.”

    – Kiri Haggart, CEO & Co-Founder @ Feed Me Light

  • "We learned so much, and were able to improve the running of our company immediately."

    - Kye Dorricott, Founder & COO @ No Ghost

  • "They brought clarity, creativity and a deep understanding of how to make animation work harder for a brand."

    Lauren Zeitoun, Creative Producer @ Kano

  • "Not everyone leans into strategised solutions or is even aware of it, I appreciate you two thinking deeply about the how."

    - HoP, a multi platform international creative studio